PROGRAMMATIC CAMPAIGN EXECUTIVE

• Develop a functional understanding of programmatic capabilities, internal tools, and our client business.
• Become an expert in assigned platform(s), and master the nuances and best practices of programmatic campaign setup, execution, and optimization options.
• Being constantly up to date of the media landscape & its changes.

STRATEGY EXECUTIVE

• Develop qualitative and quantitative surveys
• Process data for further consumers segmentation and brand audit
• Design PPT
• Collect ad hoc consumer insights in different formats (including photo and video interviews)

MEDIA ACCOUNT EXECUTIVE

• Develop an in-depth understanding from planning to buying of digital advertising.
• Follow-up of the adverts to ensure they run accurately so the desired media message is seen and heard by the target public, and optimize the execution of what is booked
• Develop an in-depth view on budgets, possibilities and the sales house sector.

PAID SEARCH (SEA) CAMPAIGN EXECUTIVE

• Develop a functional understanding of search/performance campaign capabilities, internal tools, and our client business.
• Create and implement SEA campaigns (research and select keywords, ad copies, and landing page testing)
• Optimize search campaigns on a daily basis in order to maximize the client’s investment and track campaigns
• To stay up-to-date on search industry trends and best practices, focusing on how changes can proactively help us improve client’s campaigns

ONLINE ADOPS EXECUTIVE

• Develop a functional understanding of tracking and trafficking options and the ad operations side of online advertising.
• Work with creative agencies, planners and publishers to ensure campaigns are correctly deployed
• Brief and attend briefings for trafficked campaigns (creative, client and media planning)
• Create mediaplan into the Adserver
• Create technical specifications & generate Script tags in Adservers
• Test the code and validate

PAID SOCIAL CAMPAIGN EXECUTIVE

• Develop a functional understanding of paid social capabilities, internal tools, and our client business.
• Become an expert in social ads campaign strategy and creative concepts development (Facebook, Twitter, LinkedIn, etc.)
• Set up, execution and implementation of social ads campaigns, and daily optimization of short & long term performance campaigns on social media in order to increase ROI
• Develop a cross digital social strategy integration (broad social vision – pure social/trading/etc.)

AUDIOVISUAL BUYER EXECUTIVE

• Develop an in-depth understanding from planning to buying of TV campaigns
• Develop an in-depth view on budgets, possibilities and the sales house sector
• Follow up of TV campaigns to ensure the performance of what is planned (optimization)

RESEARCH & INSIGHTS EXECUTIVE

• Operate in the ‘insights’ (market research) department and in the ‘performance’ department (competition analysis, exposure tracking)
• Develop functional understanding of how market research works, from research briefing to the set-up of the market research project and the+ analysis and interpretation/integration of market research results
• Become an expert in the use of data-software packages as Repgen, Galileo, SPSS, advanced excel, Exposure tracking and Nielsen software packages.
• Set-up and implement an online questionnaires (testing, translation, check of data, project management with field provider)
• Develop data-skills and get to know the business of the client, by means of consumer/market/media insights

DATA PROJECT MANAGEMENT EXECUTIVE

• Develop a functional understanding of data projects within a digital ad agency, structure data related projects between planners, clients and the data team. Contribute to the development and implementation of a data roadmap.
• Become an expert in managing and monitoring data projects and their deadlines, master nuances and best practices of data solutions, metrics and dashboards.
• Being part of newest developments in an agency’s data ecosystem, client requirements and challenges.