His name was Leonardo. He was born around Vinci in 1452. It is said he knew everything there was to know. It is said he could do anything there was to do, from baking fabulous bread, drawing the Vitruvian Man, to conceptualizing flying machines, solar power and the automated bobbin winder. He was stellar in astronomy, anatomy, mathematics, hydrodynamics, optics, geology, geography, civil engineering, tribology and physics. It is said he could do a trick or two with a brush and paint…
He was a polymath, a Renaissance man. A man who could do anything he wanted, who knew all there was to know. When he passed away, on that sunny May 2nd in 1519 in his beloved Chateau du Clos Lucré, it was the end of an era. The last complete polymath was no more.
Since then, no human has been able to study, know and master it all. Knowledge, trades and skills boomed and bloomed like poppies on a sunny battlefield. This continues today. Humanity is at the epoch of exponential change. Never before have science, technology and sociology been rattled so long and so hard. In the last 150 years alone, we have gone from the Wright brothers’ hesitant first airplane at Kitty Hawk, Neil Armstrong’s first firm step on the moondust at Tranquility Base to the first robotic vehicle exiting our solar system and adventuring in interstellar space.
A mere seventy years ago, the first TVs entered a handful of US households, going global and full color a decade later. Thirty years later internet jumped from its use in the military and academic world to linking civilians together in a world wide web.
Facebook, launched in 2003, now flirts with 3 billion users 19 years later. It took TikTok less than 5 years to produce 1 billion active monthly users. Of the last 30 people we hired here at Mediabrands, 21 have a job description that did
not exist only a decade ago.
We have generalists, specialists, analysts, conversationalists, futurists, data aficionados, fashion savvy-ists, mathematicians, strategists, coders, tacticians, cultural velociraptors, well-being coaches, psychologists, digital anthropologists, a movie director, historians and the best receptionist this side of Saturn. We have left brainers, right brainers, combined brainers, and some outrageous bizarre brainers.
We take care of clients, husbands, wives, spouses, ex-spouses, children (we’ve fathered and mothered a medium-sized school), dogs, rabbits, cats, fish, tarantulas, guinea pigs, plants, a chameleon and some
scary snakes. We are good in TV, in radio, in Chinese food, photography, high-speed driving, economic modelling, OOH, trading, finance, football, karaoke, digital media, Italian cooking, horse riding, off-roading, knitting, programmatic, culture, history, data, planning, strategy, partying, social media, performance marketing, content, yoga, stand-up comedy, IT, dreaming things up and making things happen.
We draw our power from the amazing skills of every single Mediabrandie. We are all for one, and one for all. We exist only for and through them.
In this book, we want to highlight who we are, by putting some of us in the spotlight. We are a bit shy, a little uncomfortable, and very excited…. we hope you love reading it and encourage you to reach out to us via TheCollectivePower@mediabrands.com. Looking forward to getting to know you.
Welcome to Mediabrands.
Welcome to the Hive.