We are —
Mediabrands does not stand on its own: we are a proud part of the Interpublic Group (IPG), a worldwide top-tier provider of marketing solutions. IPG is a global group built on human values, fueled by data, and driven by creativity. With approximately 54,600 employees in all major world markets, IPG’s broad range of companies specialize in advertising, digital marketing, communications planning, media, public relations, and specialty marketing.
IPG believes that each consumer is unique, with a ﬁnely tuned set of passions, behaviors and motivations. Turning these disparate data points into human understanding creates more relevant and eﬀective marketing: human-centered marketing that accel-erates business performance.
IPG’s intentional focus on Inspired Inclusivity helps in attracting, ret(r)- aining, and developing the world’s best people. This plethora of talents, identities, experiences, world views, cultures, and ideas help solve the increasingly complex challenges faced by agencies and marketers.
Mediabrands is a global network, hosting over 13,000 media and marketing specialists in more than 130 countries. We opened operations in Brussels (Hoeilaert) in the early nineties and have happily serviced regional, national, and European clients ever since.
Over the last decade we grew our client base, our talent pool, our business portfolio, our market share and established ourselves as a solid thought leader and inspiring trailblazer in the market. Through our portfolio of brands, and a culture of collaboration, we oﬀer the media and marketing capabilities it takes to invest smarter and grow our clients’ businesses. We believe in a culture of excellence and equity, in strong and transparent values and ethical media responsibility. We oﬀer leadership to help our clients always act in the best interests of the communities they serve.
A WINNING FLEET
Mediabrands Belgium harbors
and deploys an impressive and combative ﬂeet. With the aircraft carriers Initiative and UM come two of the most powerful integrated media agencies on the Belgian market, respectively ranked 3rd and 4th in the UMA (United Media Agencies) ranking. As a group, Mediabrands is ranked 2nd in Belgium in this same line-up. Next to those command ships we operate a small but eﬃcient amount of support, recce, and intervention vessels that add to the eﬃciency, logic, range, and depth of the services we oﬀer.
People stay with us 7 years on average. A gender balance of 63 % women and 37 % men brings a healthy mix of equality at Mediabrands, across the ranks, up to the board. We have a yearly turnover of 15% but see 4.5% of those return to working for us within 18 months. Our absenteeism rate of 1.58% pulverizes the 5.5% market average. Our teams attend an annual average of 8,500 hours of training, and over the last year 14% of our employees have developed internally and changed function. They bless us with a satisfaction rate (NPS) of 25.2%, the second highest in EMEA in the Mediabrands group. Together we help 300 active clients. More than 90% of our collaboration agreements are local, including the international advertisers. We value every client, regardless of size: more than 80% of our clients have a yearly media investment budget lower than 1.000.000 €.