IPG believes that each consumer is unique, with a finely tuned set of passions, behaviors and motivations. Turning these disparate data points into human understanding creates more relevant and effective marketing: human-centered marketing that accel-erates business performance.
IPG’s intentional focus on Inspired Inclusivity helps in attracting, ret(r)- aining, and developing the world’s best people. This plethora of talents, identities, experiences, world views, cultures, and ideas help solve the increasingly complex challenges faced by agencies and marketers.
Mediabrands is a global network, hosting over 13,000 media and marketing specialists in more than 130 countries. We opened operations in Brussels (Hoeilaert) in the early nineties and have happily serviced regional, national, and European clients ever since.
Over the last decade we grew our client base, our talent pool, our business portfolio, our market share and established ourselves as a solid thought leader and inspiring trailblazer in the market. Through our portfolio of brands, and a culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our clients’ businesses. We believe in a culture of excellence and equity, in strong and transparent values and ethical media responsibility. We offer leadership to help our clients always act in the best interests of the communities they serve.
Mediabrands Belgium harbors
and deploys an impressive and combative fleet. With the aircraft carriers Initiative and UM come two of the most powerful integrated media agencies on the Belgian market, respectively ranked 3rd and 4th in the UMA (United Media Agencies) ranking. As a group, Mediabrands is ranked 2nd in Belgium in this same line-up. Next to those command ships we operate a small but efficient amount of support, recce, and intervention vessels that add to the efficiency, logic, range, and depth of the services we offer.
Agitation is built by challenging the status quo and associating the brand with a polarizing issue. Driving conversation and attention by stirring the pot. Using attention-grabbing acts and public announcements to garner media attention and amplify a message.
Collisions happen when you pair two things that aren’t usually seen together to create surprise and excitement. Bringing together unexpected elements or juxtaposing disparate things. Generating surprise, and thus conversation and attention,by using a spokesperson that seems quite different or collaborating with a brand or property that appears quite dissimilar.
Increasing the relevance of a brand by demonstrating hyper-local knowledge and understanding. Using data to power neighborhood-specific ads, or subculture-specific passions, that show understanding and cultural embeddedness. The brand is part of the subculture, not outside it. The brand gets and represents the community.
Shining a light on an issue that is important but does not get a lot of attention and bringing it to the fore. Something that may not be that surprising, but impacts lots of people, and highlights its importance or value. Taking the interest that exists already and providing the spark that amplifies it and pushes it into mainstream consciousness.
Providing open access to information, resources, and tools, with the goal of enacting positive, meaningful cultural change. Encouraging others to participate by making it easier for them to do so.
We believe in culture as a quantifiable connector of people, brands and business growth. We deliver transformative business results by interrogating data and customer insights and stewarding your investments to drive efficiencies and savings with the utmost transparency. The four ‘i’s in Initiative represent our four key stakeholders – our people, our clients, our partners and our consumers. We value these relationships above all else, and our commitments to these groups are unwavering.
At UM, we believe in transforming how we do media for our clients’ businesses through our Futureproof proposition. We react with agility and speed to changing market dynamics. Futureproof focuses on building brands that stand the test of time: that disrupt, rather than get disrupted. By consistently executing the brilliant basics, and unlocking powerful solutions that impact culture to engage real people, we can make every media euro count for more. We bring Futureproof to life in our marketing approach by creating end-to-end experiences that move and manage the flow of people through Cultural Impact, Community Relevance and Commerce Connection. We’ve identified 3 key ingredients that the most enduring brands have in common:
We want shoppers to like your brand as well as your stores, and
we do this through powerful comms that shape and respond to popular culture.
We want your high-quality, high-value products to be accessible to the most high-value shoppers, and we do this by finding smart new ways to become an inside player in shared communities, passions, and interests.
We want to maximize every basket and drive shoppers to your stores, not your competitors, and we do this through smart tactics that drive more personal, shoppable experiences, fit for time and place.
is our expert agency in addressable campaigning and activation solutions and advisory services in ad-tech and data-solutions, in performance / e-commerce and retail media. Kinesso is spearheading a future that is all-addressable, circumvents inefficiencies across the ecosystem and avoids over-saturation of the same audiences. An effort to apply frequency caps for audiences is not just to save our clients from wasted spend.
is our leading global media investment and intelligence company. Magna’s trusted insights, proprietary trials offerings, industry-leading negotiation and unparalleled consultative solutions deliver actionable marketplace advantage for our clients and subscribers.
is the (digital) out-of-home (OOH) media planning and buying agency of Mediabrands. As OOH becomes more engaging, interactive and data-driven, Rapport can seamlessly navigate through the ever-evolving media landscape.
is the business consulting expertise of Mediabrands. Rooted in a deep understanding of trends and market behaviors, IPG/Dynamic guides brands in their transformation to be future-ready. IPG/Dynamic creates actionable change, influence and reputation in a profitable, sustainable and respectful manner, and helps brands define a clear value proposition and keep an ethical stance.
is Mediabrands’ business intelligence unit. Qualified and quantified data, actionable intelligence, market studies, econometrics, predictive data projections and advanced data-visualization inject state of
the art value in all we deliver.
