Malorie Mekoun has been part of Mediabrands’ digital planning team for the last 10 years. “My job is to act as a link between our clients and our in-house experts, with the digital strategy being ultimately determined by the client’s expectations. This is then followed by a discussion with our in-house experts, who take over to develop the campaign in a more technical way through the various digital channels at our disposal during the campaign.”
Malorie really appreciates the atmosphere within the company, especially for its more human approach. “The quality of the interpersonal relationships is quite remarkable. Despite the pressure often felt within our profession, it is still a very human and supportive environment. For example, if someone in the team is having a hard time, we will all spontaneously try to help. This is not necessarily the case in other agencies, who place much more emphasis on individualism and competition between colleagues. Here, there is a high level of mutual trust. For me, this is very important. The management is very solid, and I have confidence in my managers. On the flip side, a lot of trust is placed in us as employees. For example, even before the pandemic, there was already a certain amount of flexibility when it came to teleworking. For me, this level of flexibility, which highlights management’s trust in employees, was already testament to the company’s visionary approach.”
A true communications pro, Malorie really enjoys her job, especially when it comes to her advisory role.
“I’m proud of the good relations we enjoy with our clients, who consult us for both our expertise and the level of added value we can bring to their projects. I really do get a lot of satisfaction out of it.”
Malorie always tries to prioritize a greater level of exchange and communication. “Given that I usually speak with clients as much as I do with experts, I have to make sure that the message gets across between both sides to ensure things are done the right way. I try to remain as organized as possible, both in terms of how I interpret the client’s demands and how these are then communicated with our experts. I feel I have a pretty good handle on this aspect of my job, helping to facilitate communication and exchanges.”
Change is constant
As much as Malorie loves her role at Mediabrands, her work is not always easy. “Providing customer satisfaction always entails a bit of pressure. We are in a competitive environment where deadlines are constantly getting shorter and shorter. In the digital world, things move fast. It is a constant stream of new developments, changes and new ways of thinking. Customers are always challenging us, so we need to remain on our toes and stay on top of things. That being said, I actually enjoy this aspect of my job. I’m a curious-minded individual who is always open to change. Although I sometimes feel a little apprehensive over certain changes, I still find it very exciting and satisfying to be a part of.”
Malorie enjoys nothing more than recharging her batteries in nature. Whether this involves preparing for the Brussels 20 km run or picking a beautiful assortment of wild flowers, nature serves as a source of renewed energy and creativity. A few years ago, Malorie discovered a hidden side to herself.
“While I never thought I was that creative, I’ve always been fascinated by flowers. Then, one day, I said to myself “Why not”? Why not give this a go? Why limit myself to being one type of person? So, I decided to take night classes in floristry and explore this side of me, and I’m delighted with the result!”